What kind of money do you require?
Short, long, intermediate term money or equity capital.

How much money do your need?
Present exactly what you need and what it is for.

Do you have sufficient collateral?
Your collateral must equal the loan amount at a minimum.

What are the Lender's rules?
Ask about Loan to Value's and Debt Coverage Ratios.

What kinds of limitations will be set by you?
Know your comfort level with rate, payment, and term.